Objective
MArketing is fun
As a marketing leader, my job is to grow awareness and change people’s perspectives of a brand.
There has been an influx of methodologies: inbound, outbound, ABM, brand affinity, growth marketing, funnels, flywheels, etc etc that provide a “blueprint” for “good marketing.”
But the truth is marketing isn’t as complicated as people make it.
I think the pitch that sounds the best is going to perform the best. I believe it’s better to be data curious, not data-driven because new ideas have huge potential. I prefer to place bets on initiatives over following best practices.
Experience
ZoomInfo, Waltham, MA
SEPTEMBER 2019-PRESENT : Director of Editorial Content & Thought Leadership
Increased viewership on Medium publication by 129% within 9-months.
Produced independent research that appeared in Business Insider, Reuters Breaking Views, Yahoo Finance, Venture Fizz, HR Dive, Vancouver Business Journal, and others.
Hosted, edited, and produced the Talk Data to Me podcast
Managed a team of writers that consistently hit viewership goals.
HubSpot, Cambridge, MA
SEPTEMBER 2018-2020 : Senior Marketing Manager, Podcast
Manage marketing strategy for HubSpot’s podcasts The Growth Show, Weird Work, and Skill Up which have over 2.8 million downloads
Host the Weird Work podcast which has over 620,000 listens and been listed on iTunes New & Noteworthy, Spotify Featured Episode, Inc Magazine Top 10 Business Podcasts 2018, and featured in The New York Times
Collaborated with other teams to launch two additional podcasts Culture Happens and Agency Unfiltered
Write thought-leadership on the podcasting industry and podcast best practices that have been published in AdWeek, MarketingProfs, and the HubSpot blog
SEPTEMBER 2017-2018 : Senior Marketing Manager, Sales Enablement
Lead redesign of case study library that resulted in 70% increase in Y-O-Y organic traffic
Managed customer reference program with over $1.2 million in attributed revenue
Produced sales enablement collateral and case studies videos
SEPTEMBER 2015-2017 : Senior Marketing Manager, Field Marketing
Consistently met lead generation goals for North American corporate, small business, education, and non-profit sales teams
Produced webinars, webpages, ebooks, and email campaigns to support sales goals
Developed, managed and spoke at Grow With HubSpot event series
Waterfall, Austin, TX
January 2015-AUGUST 2015 : Marketing Manager
Wrote articles for industry websites and publications
Managed and regularly contribute to the company blog, Mobile Demystified
Produced eBooks, one-sheets, rate cards, and other sales collateral
Responsible for analyzing the website, social media, and content analytics
June 2013-AUGUST 2015 : Sales and Marketing Executive
Implemented email marketing and nurturing campaigns
Delivered mobile strategy, platform demos, and ROI analysis for prospects
Co-lead migration of CRM and email systems for inbound focused marketing strategy
Coordinated with teams from marketing, business development, sales, and product
Orenic, Vancouver, WA
Jun 2010-March 2013 : Director of Business Development
First employee of Oreninc, wrote an initial business plan, oversaw hiring and day-to-day operations
Setup automated marketing campaigns, email outreach, and strategic relationships.
Oversaw corporate budget in excess of $250,000
Education
The University of Texas at Austin, McCombs School of Business, Austin, TX
2013-2014 : Master of Science, Technology Commercialization
Year-long program to build entrepreneurial skills focused on bringing technology to market. Course work included: marketing, accounting, finance, business strategy, and product development. While there I was a member of the Entrepreneurship Society.
Lewis & Clark College, Portland, OR
2006-2010 : BACHELOR OF THE ARTS
Pursued a liberal arts education with a focus in History. I studied abroad in Glasgow, Scotland and interned at the Lewis & Clark archives as well as the Kansas City Historical Archives.
Publication & Awards
Marketing Showrunners: Weird Work by HubSpot: How Great Shows are Built AND Measured, December 8, 2019.
HubSpot: The Anatomy of Perfect Podcast Episode, October 24, 2019.
Ad Week: 4 Ways to Ensure Your Branded Podcast is Taking Advantage of it’s Advertising Potential, October 11, 2019.
MarketingProfs: Google and Podcasts: The Next Big SEO Opportunity?, June 19, 2019.
Clickz: The Podcast Content Debate: Paywalls, Distribution, and Exclusivity, May 1, 2019.
INBOUND Breakout Session: The Future of Branded Content is Podcasting, September 5, 2019.
B2B Growth Show: #WhyPodcastWork 11: Are Podcast the Next Big SEO Opportunity? August 7, 2019
The FlipMyFunnel Podcast: Why Companies Like HubSpot are Tripling Down on Podcasting w/Sam Balter, December 11, 2018.